I’m here with a set of Peer Group takeaways If you haven’t been on a Peer Group yet, they are our weekly calls where organizers from around the world talk about similar challenges that they’re facing with hackathon planning. RSVP here!
I always learn so many cool new tips from organizers on these calls and want to share some of the biggest tips from this session with you all.
Here are the takeaways from our Marketing session
Understand the people you’re serving. As marketers, you need to understand your audience and their needs. Understand the different reasons why people attend hackathons (e.g. competition, meeting new people, learning new skills), then you can structure specific marketing messages to those different groups of people. Use your hackathon as a solution to their needs and desires!
Direct your marketing. When doing social media or flyer marketing, target specific audiences to relate to them more rather than a general wide cast marketing. By doing this, you’ll be able to appeal to the needs and wants of your potential hackers!
Build more content for social media. Social media and word of mouth account for ~60% of the reason why hackers initially heard of your hackathon. Build out more content that your audience can relate to, like stories or tips about getting an internship!
I’d love to hear from folks on the forum, what are some of the ways you create an awesome hacker experience at your event? @mdunn09045 @yeung.g @luisocampo @phillipsw1 @jamie.liao what are your big takeaways? any that we missed that you’d like to add?